We studied four TikTok Shop brands worth over $30 million. The same five problems showed up in all of them. Send your link and we'll show you which ones.
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Built from analysis of $30M+ in public TikTok Shop sales data across Beauty · Wellness · Fashion · Food
We read $30M+ in TikTok Shop sales across four categories. The patterns are identical. The numbers are yours to find out.
Beauty brands that work with micro-creators — under 50K followers — consistently see higher GMV per video than their large-affiliate spend. We show you exactly which creator tier is working in your data.
See my findings →Wellness shops routinely have a second buyer demographic — identified from order data — that no video has ever targeted. Finding it is free. Ignoring it costs what you saw in the $1.08M example.
See my findings →Fashion shops burn their top video past the fatigue point. We track the lifecycle of every affiliate video and show you the exact day your current winner will start declining.
See my findings →Food shops over-index on view counts and miss the real signal: add-to-cart rate by creator type. We show you which of your affiliates are actually driving orders vs just generating impressions.
See my findings →We pulled four TikTok Shop brands from public data. Makeup, hair, and vitamins. Together they sold over $30 million in six months. Five problems showed up in every one. Your shop likely has a few of them. This is what we'd look for.
Scalr is run by a TikTok Shop operator — not an agency. Three years running shop-level analysis using Kalodata's creator and GMV data informs every finding we surface.
Every affiliate video has a sales lifecycle. Strong performance for roughly 58 days, then a sharp drop. Most brands don't track this — they keep running the same video past the cliff and wonder why GMV falls. Day 41 of about 58. Roughly 17 days of strong sales left. We tell you before it drops.
A creator with 9,000 followers outperformed one with 295,000 followers in the same shop. This happens because TikTok Shop's algorithm surfaces products based on engagement rate and add-to-cart signals — not follower count. Most shops don't know which size tier is driving their actual revenue.
Across every shop we've read, view count and sales conversion are poorly correlated. Brands optimising for views are optimising for the wrong signal. The video that sells is different from the video that goes viral — and knowing which is which changes how you brief creators.
A women's beauty brand had $1.08M in purchases attributed to male buyers over six months. Not a single affiliate video was targeted at that demographic. The demand existed in the data. No one had looked. We look.
In every shop we read, affiliate creators significantly outperformed the brand's own TikTok account. Yet most brands continue investing in their own content. We show you the exact split between your own-account GMV and affiliate GMV — and what's worth fixing.
Answer five quick questions. We'll tell you if we can find something in your shop.
Based on your answers, we can almost certainly find at least 2 of the 5 problems in your shop. Send us your link and we'll have findings for you within 2 days.
Get my free findings →Free. A short written report plus a 12-minute video. Real findings from your shop. Yours to keep.
Free. Answers in 2 days. No call unless you ask.
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Free. No call scheduled. No card required. Just paste your link and we'll show you what we find.
Free. Answers in 2 days. No call unless you ask.